Reliance Retail's Tira opens luxury flagship store in Mumbai

The store also uses virtual try-ons, personalised recommendations, and a beauty concierge service for tailored consultations.

Reliance Retail’s beauty chain, Tira, has launched its luxury flagship store at Jio World Plaza in Mumbai.

Spanning 6,200 sq. ft., the store features 15 shop-in-shop boutiques showcasing global brands such as Dior, Estée Lauder, Yves Saint Laurent, La Mer, Prada, and Valentino. It also offers exclusive access to the ultra-luxury skincare brand Augustinus Bader, available only at Tira in India.

The store includes a Scent Room, providing a curated selection of international fragrances and limited-edition collections.

The Tira Beauty Suite also introduces in-store skincare services, offering treatments like the Signature Glow Facial for radiance, the Youth Elixir Facial for anti-aging, and Augustinus Bader facials for hydration and luminosity.

To enhance the shopping experience, the store also uses virtual try-ons, personalised recommendations, and a beauty concierge service for tailored consultations. 

Moreover, the Tira Café offers refreshments like collagen-infused juices and specialty coffee, and transforms into a Champagne Bar for special events.