, Australia
Photo from Nike.

Nike extends partnership with Football Australia for 10 years

The development pushes their partnership to 30 years now.

Nike and Football Australia extended their partnership by another 10 years, supporting the country’s national teams.

In a statement, Nike said the partnership will also invest in Football Australia’s grassroots participation, inclusivity programmes, and the Legacy ‘23 strategy that aims to provide more access to games for young girls and women.

ALSO READ: How Australians navigate retail spending amidst cost-of-living pressures

"This extension with Nike is a pivotal moment for Australian football,” said James Johnson, CEO of Football Australia. 

"It solidifies Nike's commitment to our national teams, and provides significant resources for the growth of grassroots football and our ambitious Legacy ’23 plan to inspire the next generation of female footballers," he added.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Samsonite harnesses data to boost sales
The US luggage maker is boosting its online channel to drive revenue across Southeast Asia.
Hyper-personalised shopping rules in Southeast Asia
Data and analytics allow brands to optimise customer experience both online and in-store.
SSI Group boosts investment in unified retail
The company, which sells brands like Hermes and Cartier, is refining its omnichannel space.