Lovevery launches in Singapore as part of APAC expansion

It has more than 350,000 active subscribers globally.

American-based childhood brand Lovevery has launched its early learning programme, The Play Kits, in Singapore.

This latest expansion comes after a year when it launched its award-winning subscription in Australia.

Lovevery is an American company producing play-kit subscription boxes for children.

The Play Kits provide stage-based play essentials, children's books, and a Play Guide, designed by child development experts, as inspired by Montessori learning.

Singaporean families can gain access to the 18 Play Kits by Lovevery for children ages 0-4 years, including The Play Gym via Lovevery.com.au through a subscription of $85 (A$130) every 2-3 months per Play Kit.

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“Parents worldwide express a similar, universal desire—wanting to give their child the best start in life. After spending time in the country earlier this year, it was immediately clear how this holds especially true for Singaporean families. As a global brand, we know Lovevery has the power to improve outcomes for children around the world,” Jessica Rolph, Cofounder and CEO of Lovevery, said.

Currently, Lovevery has over 350,000 active subscribers around the world, one-fifth of which are outside the United States.