L'Oréal unveils cutting-edge beauty innovations

This includes a hair dryer utilising infrared light technology and a micro-resurfacing device designed to enhance skincare performance.

L’Oréal is set to unveil a series of innovations under the theme 'Beauty for Each, Powered by Beauty Tech' at Viva Technology in Paris.

The brand will introduce a range of pioneering advancements, including state-of-the-art skin and hair diagnostics, a GenAI-powered personal beauty assistant, and the introduction of CREAITECH, a GenAI Beauty Content Lab.

“Having pioneered Beauty Tech for years, we are firm believers that technology can push the boundaries of what’s possible for beauty to improve the lives of people around the world,” said Barbara Lavernos, deputy CEO in charge of Research, Innovation and Technology at L’OréalGroupe.  

“With advanced diagnostics, augmented beauty services, GenAI assistants, augmented creativity in the GenAI era, and breakthrough electronic devices, we are shaping the beauty of the future to be more personalised, more inclusive and more responsible,” she continued.

Amongst the highlights is the Skin Technology by L’Oréal, a bioprinted skin that closely mimics real human skin, including various conditions and responses such as eczema, acne, tanning, and healing. This innovation promises to elevate product testing standards and promote cruelty-free beauty practices.

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L’Oréal will also introduce CREAITECH, an in-house GenAI Beauty Content Lab, aimed at revolutionising content production across its 37 beauty brands. 

“Our CREAITECH GenAI Beauty Content Lab is a testament to what a human hand and a GenAI tool can achieve together in creativity,” said Asmita Dubey, chief digital and marketing officer at L’OréalGroupe.

Moreover, L’Oréal also announced a partnership with Meta and leading content creators to empower the next generation of creators through the New Codes of Beauty Creator Program.