Levi’s opens largest single-floor store in Nagoya, Japan

It features the first Levi’s® Tailor Shop in the Tokai region.

Levi Strauss & Co. has opened its largest single-floor Levi’s store at Nagoya ZERO GATE in Japan.

Spanning 5,380 square feet, the new location is the company’s largest single-floor store in Japan and the Asia Pacific region, excluding India.

The store introduces the first Levi’s Tailor Shop in the Tokai region, offering on-site customization services including embroidery, patches, pins, fabric paneling, and repairs.

The brand is partnering with local restaurants Misen Taiwan Ramen, Spaghetti House Yokoi, and Bon Bon Cafe to offer limited-edition heat press patches inspired by Nagoya culture.

The store also showcases Levi’s full product range, including premium collections like the Blue Tab and Levi’s® Vintage Collection, along with denim and non-denim items.

“The opening of our new store at Nagoya ZERO GATE further exemplifies our ambitions to be DTC-first, whilst amplifying the power of the Levi’s brand,” Nuholt Huisamen, SVP & managing director for APAC.

The launch follows Levi’s® recent premium push in Japan, including the January debut of the Blue Tab Collection in Tokyo.

To celebrate the opening, Levi’s is running special events from 25 April to 11 May.