JD’s Seven Fresh launches first Shenzhen store

Customers can get imported produce as well as local fruits from Guangdong.

JD has opened the first Shenzhen branch of its omni-channel fresh produce supermarket Seven Fresh, located in Vanke’s property Wankeli, the company revealed in a press release.

Spanning 1,983 sqm, it offers a variety of fresh food including fruits, vegetables, meat, eggs and seafood. Consumers can buy imported produce like durian from Thailand and Boston lobster, as well as local fruits from Guangdong province including lychee, guava and pomelo.

The store also provides 26 kinds of ready-to-cook products, including pre-washed vegetables, soup ingredients and seasoned meat. The number of ready-to-cook dishes will be gradually increased, according to the store manager Hao Lang.

Further, the store comes with a bakery, with 70% of its baked goods developed by the store. Most of its supplies are imported, including butter from New Zealand, flour from France, cheese from Australia and cream from Austria, said Hao.

Customers can either buy food in the store or order online with delivery service. Online delivery is available from 8AM to 9PM each day. The fastest delivery speed will be only 30 minutes for consumers who live within a three-kilometers radius from the store.

Following the first store, JD will soon open another two in Shenzhen, located in Futian and Bao’an districts respectively, according to Duan Lixia, who is in charge of Southern China business of Seven Fresh Supermarket.