Duravit unveils first flagship store in Vietnam

This is the brand’s first location in Southeast Asia. 

Designer bathroom brand Duravit has officially launched its first flagship store in Vietnam.

The showroom, named "Shapes of the Elite," highlights Duravit's commitment to redefining bathroom aesthetics in Vietnam, the brand said.

"The Duravit Vietnam Flagship Showroom pays homage to the Vietnamese art of ceramics, a UNESCO-recognized intangible cultural heritage," said Phuc Nguyen, marketing manager of Duravit Asia.

Additionally, the brand also introduced its partnership with fashion designer Lý Quí Khánh, showcasing the first-ever fashion collection inspired by Duravit's designs.

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Drawing inspiration from the five elements - fire, water, metal, earth, and wood -  for pottery and ceramics making, the collection features installations integrated into Duravit's bathroom spaces, particularly highlighting the Artisan Lines.

"Our focus is on promoting Artisan Lines in Vietnam. The quiet luxury lifestyle has been flourishing in recent years, and this concept has always been at the heart of Duravit's identity," said Quyen Dinh, general manager of Duravit Vietnam.