, Hong Kong

Businesses should cater to consumers who seek work-life balance

Around 53% of consumers put a strict boundary between work or school and personal life.

Consumers are now looking for a balance between their work and personal lives, but they are putting their personal needs on top of everything else, and refuse to overwork at the expense of their mental health.

In a report, Euromonitor International said 53% of consumers in 2022 had a strict boundary between work or school and personal life, and 55% believed that they will be happier in the next five years.

Around 45% of the consumers felt that they are under constant pressure to get things done, and 48% believed that they will be healthier in the next five years.

READ MORE: Around 2 in 5 consumers expect in-person everyday activities: report

“Businesses can respond to this world-weariness with marketing that cuts through the noise, providing products and services that home in on immediate needs,” the report read.

Euromonitor said “The Thrivers” consumers look for products that will promote stress relief, well-being or relaxation. They will also attend to people and products that will serve them.

“Businesses are going above and beyond to make life as easy as possible for overwhelmed consumers who want balance in their personal and work lives,” it said.

“For businesses, the priority will be assessing how your offerings can deliver value. Catering to specific need states is one approach that could resonate with these consumers,” it added.

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