, Korea

Fast-food chains embrace vegetarian offerings in South Korea

The country’s vegan population jumped tenfold from 2008 to 2018.

As the vegan market begins to grow in South Korea, the country’s fast-food chains are jumping into what used to be considered a niche market, Korea Bizwire reported.

Burger King has rolled out Plant-Based Whoppers, featuring plant-based patties cooked 100% straight from the barbeque. The vegetarian burger patties, developed jointly with an Australian alternative meat producer, are made primarily of soy protein.

Meanwhile, fast-food franchise Lotteria also introduced the plant-based Sweet Earth Awesome Burger in November 2020. The 2021 Michelin Guide for Seoul’s Bib Gourmand also introduced Base is Nice, the first vegetarian restaurant in the country ever to make it to the list.

The Korea Vegetarian Union reported that the country’s vegetarian population jumped from 150,000 in 2008 to a whopping 1.5 million in 2018.

“More people are gaining interest in vegetarian food after a meat-based diet has been blamed for the coronavirus outbreak,” said Korean Vegetarian Union’s head Lee Won-bok.
 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.
Decathlon gets closer to hybrid Singaporean shoppers through pick-up service
The world’s largest sporting goods retailer lets clients pick up online orders on the go.Decathlon is building on the success of its pick-up service in Singapore as it progresses toward its target of having 37 locations in the city-state in the next two years, its top official said.