Why APAC consumers make impulse purchases

Sales or deals, and “mood-boosting” items compel consumers to buy.

Around 65% of Asia Pacific consumers make an impulse purchase at least once a month, with 41% citing taking advantage of sales or deals as the top reason for splurging, a report by GWI found.

GWI said people also buy “mood-boosting” treat purchases to make themselves feel better about their situation.

 Also one of the standout reasons for Gen Z and millennials’ impulse buying include the use of the “buy” button on social ads, and influencer/celebrity recommendations.

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“Consumers have a lot going on right now, and their behaviour isn’t always rational. With the cost-of-living crisis in full swing, emotional spending is on the rise – especially among millennials who stand out for saying they impulse buy to cope with stress,” the report found.

“Younger generations’ standout reasons to impulse buy are tied to social media, so brands can consider partnering with authentic creators to drum up brand awareness and inspire their next purchase,” it added.

Product categories APAC consumers are more likely to spend on are automotive/transport, leisure and entertainment, and electronics.