Australians prefer in-store retail due to digital shopping fatigue
Around 3 in 5 Australians want in-store retail therapy.
More than half or 62% of Australians surveyed said that they prefer in-store retail therapy over online shopping as they experience “digital shopping fatigue.”
In a report commissioned by retail property group Vicinity Centres, it found that Australian consumers also want to shop in-store for its mental health benefits, aside from the practical aspects.
Aside from buying an item, walking around, food and drink activities, enjoying in-customer experiences, adn socialising with peers were amongst the top factors that define a “successful” retail therapy session for a day out.
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Around one in two Australians also see retail therapy as a “positive wellness experience.”
Over half of them considered shopping as one of the best ways for self-care as it is a more immediate mood booster compared to other activities like yoga, fitness classes, meditation, and hiking.
The report also found that one in five participate in retail therapy when they are “anxious” or “stressed.”