Shopee allocates $38.46m to SME programmes for 2026

The investment covers start-up cost relief, fulfilment support, and export options.

Shopee announced a $38.46m (S$50m) investment to fund initiatives for Singapore SMEs, including measures aimed at lowering entry costs, and expanding logistics and regional selling options, according to a press release.

The platform said new sellers will receive 0% commission for 120 days and a 30-day trial of the Shopee Coin Cashback Programme. It added that training under the Seller Mentor Programme and expert-led sessions will continue, alongside the availability of AI-enabled listing tools introduced earlier in 2025.

Shopee stated that fulfilment-related measures include a 12-month trial of Fulfilled by Shopee (FBS) covering handling-fee waivers, storage allowances, and platform-provided marketing placement for participating sellers. For merchants managing their own deliveries, the Next-Day Delivery (NDD) two-pick-up arrangement will offer scheduled parcel collections, while affiliate and advertising tools will expand performance-based marketing options.

The company said SMEs seeking overseas exposure can use the Shopee International Platform for automatic listing synchronisation into selected regional markets or operate a dedicated storefront in Malaysia through the SG–MY Direct Selling Programme with early-stage operational support.
 
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