, Hong Kong
486 views
Press photo (K11 MUSEA Group)

Luxury brands set to double retail space at K11 Musea

This expansion capitalises on the prime location and increasing foot traffic of K11 Musea.

K11 Musea, one of Hong Kong’s premier shopping destinations at Victoria Dockside, is set for a major expansion, increasing its luxury retail space to more than 30,000 square feet.

Over the next four years, Audemars Piguet, Balenciaga, Brunello Cucinelli, Loewe, Saint Laurent, and Van Cleef & Arpels will remodel their stores, whilst Prada will open its first K11 Musea location. Together, these updates will double the group’s luxury retail space.

This expansion enhances the district’s status as a premier destination for high-end shoppers, featuring new duplexes and innovative store concepts, the mall said.

“This is largely the result of the strong performance and very high sales productivity at their current stores at K11 Musea,” said Richard Cheung, Executive Vice President of K11 Group. “This reinforces our commitment to the cultural commerce model which benefits both customers and brand partners at the K11 Art and Cultural District.”

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Australian retailers push for stronger worker protections
In Victoria, nearly 19,000 violent incidents were reported in the past year.
7 in 10 Japanese consumers benefit from connected tech
Platforms like YouTube, Instagram, and TikTok are transforming shopping habits in the country.
E-commerce
Indonesian retail sales expected to improve in November
Automotive fuel, spare parts, accessories, and clothing are expected to drive this increase.
Swarovski and Coty partner to launch fragrance division
The partnership aims to expand both companies’ portfolios and market reach.

Exclusives

Asia-Pacific retailers tap subscribers to drive growth
Subscription services are a constant source of revenue during a downturn.
Chinese fine dining finds its next course in Singapore
The city-state’s high spending power and big Chinese commune make it an ideal entry point.
Raffles City reinvents itself with experiential retail
The mall has revamped 111,000 sq ft of retail space as part of a major redesign.
Stores
TikTok ‘shoppertainment’ drives mega-sale hit
Videos on the platform are used not just to entertain but also to drive e-commerce.