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China's ANTA Sports buys 29% PUMA stake for $1.8b

The deal is expected to close by the end of 2026,

ANTA Sports has agreed to acquire a 29.06% stake in PUMA SE from Groupe Artémis for $1.8b (€1.5b) in cash.

The deal is expected to close by the end of 2026, pending regulatory approvals.

The acquisition will be funded entirely from ANTA Sports’ internal cash reserves.

The move is part of ANTA Sports’ global expansion strategy, strengthening its international presence and competitiveness.

ANTA Sports said it plans to seek representation on PUMA’s Supervisory Board whilst respecting its independent governance and brand identity. No takeover offer is planned.
 

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