CBTL partners with Ekaagra Ostalaritza for Indian expansion

The partnership plans to open 250 cafés across the country in the next five years.

The Coffee Bean & Tea Leaf has signed a master aranchise Agreement with Ekaagra Ostalaritza Pvt Ltd to expand its presence in India.

The partnership plans to open 250 cafés across the country in the next five years, marking a major step in the brand’s global growth strategy.

India, with its growing demand for premium coffee and tea, offers significant potential for the chain. This expansion builds on its initial entry in 2008, leveraging Ekaagra Ostalaritza's local expertise to strengthen its foothold in the market.

"India's dynamic coffee and tea market offers incredible potential, and Ekaagra Ostalaritza's deep expertise and local insights make them the ideal partner,” said Yousif Abdulghani, chief development officer of The Coffee Bean & Tea Leaf.