, Australia
Photo by Tim Gouw via Unsplash

Australia's Easter-labelled online candy SKUs down 10 % YoY amidst cost-of-living crisis

Still, seasonal chocolate sales are expected to outpace other chocolate confectionery types in the country.

Easter-labelled candy online stocking-keeping units (SKUs) in Australia have plummeted by nearly 10% year-on-year due to the ongoing cost-of-living crisis.

Carl Quash III, head of Food and Nutrition at Euromonitor International, pointed out a contrasting trend in other regions where the number of Easter-labelled online candy SKUs is on the rise, driven by seasonal chocolate innovations. 

In the US, online candy SKUs surged by 28%, whilst in the UK, they more than 100%, indicating a recovery from inflationary pressures. 

“But in Australia, the number of Easter-labelled online candy SKUs fell by nearly 10% from the same period a year ago due to the continued impact of the cost-of-living crisis,” said Quash III.

“Though, seasonal chocolate sales are expected to grow the fastest among other chocolate confectionery types in the country,” the expert added.

Quash III predicted that this year’s Easter best sellers will include childhood favourite flavours, innovative chocolate products, and value packs, with a trend towards nostalgic flavours like caramel and vanilla.

“I’m seeing the novel or newstalgic flavour trend and the enhanced value proposition trend executed in Easter candy innovations this year,” he said.

ALSO READ: Consumers expect 'delightful distractions' in shopping

Quash III also noted the emergence of novel flavour trends and enhanced value propositions in Easter candy innovations. 

He said that confection brands such as Peeps are collaborating with partners like Rice Krispies and Icee to introduce new yet familiar flavours. 

Additionally, Easter egg hunt variety packs were expected to streamline Easter preparations, saving both time and money for shoppers.

Quash III noted a resurgence in new product launches as renowned retailers continue to expand their Easter collections with a focus on value.
 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

How cost-per-wear redefines fashion value
This metric evaluates an item's value based on its frequency of use, lifespan, and resale potential.
Fashion
What tech innovations retailers are investing in
They are now increasingly adopting digital interfaces, simplified shopping, and data-driven retail.
Stores
Malaysia's e-commerce market to grow by 12.8% in 2024
Alternative payment methods accounted for 35.7% of e-commerce transactions in 2023.
E-commerce