Toys“R”Us Hong Kong reopens flagship Ocean Terminal store with IP zones

It features nine IP Store-in-Store concepts.

Toys“R”Us Hong Kong has officially reopened its Ocean Terminal store as a world-class flagship.

The new flagship features nine IP Store-in-Store concepts, combining international brands and local creativity.

It is designed as a destination for children, families, and “kidults,” offering an expanded, experience-driven retail environment focused on discovery and engagement across generations.

Toys“R”Us Hong Kong said the store sets a new benchmark for toy retail in the city and strengthens its role as a platform for innovation in play and lifestyle experiences.

The reopening ceremony was attended by Algernon Yau, JP, secretary for commerce and economic development; Stephen Ng, chairman and managing Director of Wharf Real Estate Investment Company Limited; and Victor Fung, who was instrumental in bringing Toys“R”Us to Hong Kong in 1986.