Zalora partners with PGMall to expand reach in Malaysia

Selected fashion collections will now be available on PGMall.

ZALORA has entered into a strategic partnership with Malaysian e-commerce platform PGMall to strengthen its presence in the local online retail market.

Under the collaboration, selected fashion collections from ZALORA will be made available to PGMall’s Malaysian customer base.

The rollout will initially feature popular modest wear from ZALORA’s in-house labels, including ZALIA and LUBNA, with additional categories such as workwear and other curated fashion lines expected to follow in phases.

ZALORA said the collaboration supports its goal of working with strong local platforms to improve market reach and deliver more localized shopping experiences.

“This collaboration with PGMall enables us to connect with a broader base of Malaysian shoppers through a dynamic and fast-growing local marketplace," said ZALORA Regional Director (Platform Services), Matej Urban.