New Lazada-Michelin collaboration simplifies online tyre purchases

Pilot program launches in Thailand, expanding across Southeast Asia.

Lazada has partnered with tyre manufacturer Michelin to simplify online tyre buying and improve road safety in Southeast Asia.

The partnership will streamline tyre purchases, ensure product quality, and provide guidance on maintenance and upgrades.

The program launches in Thailand and will expand across Southeast Asia.

“By combining Michelin’s global leadership in mobility and safety with Lazada’s technology, logistics and regional know-how, we are creating a more integrated journey that gives consumers greater confidence, convenience and peace-of-mind,” said Varitha Kiatpinyochai, CEO of Lazada Thailand.

Michelin will integrate its authorised local partners and distributors into Lazada’s platform, allowing smoother operations, balanced inventory, and access to millions of Lazada users.

“For drivers, tyres aren’t just a regular purchase – they represent a promise of confidence, comfort and uncompromising, award-winning quality,” said Paul Perriniaux, vice president sales, B2C, Michelin Asia Pacific. “This partnership lets us deliver that promise digitally: clear guidance, authentic products, and seamless after sales support, all anchored in Michelin’s vision for safer, long-lasting and more sustainable mobility,”

Lazada will also support Michelin’s loyalty program, linking offline and online experiences to provide authenticity guarantees, enhanced services, and stronger road safety awareness.