Retail Asia Summit – Vietnam 2026 to spotlight tech-driven retail transformation

Industry leaders will discuss consumer behavior insights and omnichannel growth.

Retail Asia is set to host the Retail Asia Summit – Vietnam 2026 on 2 April 2026, bringing together leading industry executives to explore the country’s rapidly evolving retail landscape.

This year’s theme, “Vietnam Retail Reinvented: Digital Scale-Up, AI-Powered Operations & the New Consumer,” emphasises how data, technology, and changing customer expectations are driving Vietnam toward a more mature, tech-enabled retail era.

The summit will feature senior leaders and C-level executives discussing key market shifts, including AI-driven retail operations, digital-first transformation, consumer behavior insights, logistics optimisation, and sustainability initiatives. Participants will also gain insights on omnichannel growth strategies, retail media ROI, and emerging investment and franchise opportunities, providing a comprehensive view of the sector’s future direction.

Speakers confirmed for the summit include Mike Reid, chief supply chain officer at Central Retail Vietnam; Ruby Hoang, chief operating officer at Cho Tot; Bao Ngo Quoc, chief customer experience, communications and marketing officer at FPT Retail; Patricia Marques, CEO of Masan Group/Phuc Long Tea; Karim Noui, president of Nguyen Kim; Ngan Ly, chief client officer at Ipsos Vietnam; Elisabeth Van Den Berkmortel, chief merchandising officer at Con Cung; and Lance Canavan, managing director of Guardian Vietnam.

As Vietnam’s retail sector embraces smarter, more customer-focused models, the Retail Asia Summit – Vietnam 2026 offers a platform for industry leaders to exchange strategies, share insights, and shape the future of retail in one of Asia’s fastest-growing markets.

Please contact the Retail Asia events team via [email protected] or click HERE to register.