Luxury retail faces overhaul as Ralph Lauren fuses dining and fashion

The World of Ralph Lauren combines the brand’s fashion, lifestyle, and hospitality concepts.

Ralph Lauren opened its first concept store in Thailand at Central Embassy in Bangkok.

The World of Ralph Lauren combines the brand’s fashion, lifestyle, and hospitality concepts.

Located on Level 1 of Central Embassy, the 11,000-square-feet duplex store houses men’s and women’s apparel, accessories, footwear, and timepieces from the brand.

The store will feature the Ralph Lauren Purple Label, Black Label, and Polo Ralph Lauren collections. It will also house a dedicated watch salon.

The store will also debut Ralph’s Coffee with a range of food and beverages, and the Thailand-exclusive Tea Set.

The Central Embassy store features American and Spanish Revival design elements.

Ralph Lauren is distributed in the country by the Central Marketing Group.