Prada opens flagship store in Hong Kong

Launch celebrates 20-year partnership and enhances Central’s luxury experience.

Prada has opened its largest Asia Pacific flagship boutique at LANDMARK Hong Kong, located between Des Voeux Road Central and Ice House Street.

The launch marks over 20 years of partnership with the mall and aligns with LANDMARK’s Tomorrow’s CENTRAL transformation, enhancing the luxury experience in Central.

The three-storey, 1,300 square metre flagship features an off-white steel façade with the Prada triangle presented in crisscrossing lines.

Inside, the store showcases Prada’s signature interior, complemented by private rooms and bespoke personalisation services, curated to provide the highest level of client care.