Philippines' sari-sari stores lead FMCG channels in Q3: report

Spending on the goods reached a short-term high in Q3, Worldpanel said.

Sari-sari (mom-and-pop) stores in the Philippines represented the largest channel of goods in the third quarter (Q3) as they posted an importance value of 39%.

This is as fast-moving consumer goods (FMCG) spending reached a short-term high and is down slightly from the 40% recorded last quarter, Worldpanel said in its report on Asia’s FMCG market.

Whilst spend on packaged goods continued to increase in Q3, a downtrading trend remains apparent as FMCG inflation is not decelerating as fast as overall inflation within the Philippines, it added.

Demand was seen in cooking oil, liquid detergent, hair styling, and ready-to-drink chocolate.

The sari-sari store segment is followed by hyper- and supermarkets, which posted an importance value of 26% in Q3 or the same as in the period before. 

The mom-and-pop stores and supermarkets grew alongside emerging formats such as discounters, convenience stores, and online platforms, Worldpanel said.