Thailand hypermarkets lose share to supermarkets, online shops in Q3: report

Platforms like Shopee and TikTok drove FMCG spend during the quarter.

Hypermarkets in Thailand have lost share to supermarkets and online shops in the third quarter of 2025 (Q3), dipping 5% in shopping occasions and 2% in spending compared to the last quarter.

This comes as CJ Supermarket, Shopee, and TikTok performed strongly, offering accessibility and promotions, Worldpanel said in its report on Asia’s fast-moving consumer goods (FMCG) market.

7-Eleven is no longer gaining value, Worldpanel added.

Shrinkflation and smaller households have also lowered consumption, and the study urged that upsizing and premiumisation strategies are needed to drive volume growth.

Packaged food is seen to rise during the quarter as shoppers in Thailand look for easy and convenient meals and snacking options at home.

Spend on beverages is falling, particularly amongst urban shoppers, Worldpanel added.

Worldpanel studied the FMCG markets of China, South Korea, Taiwan, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, India, Saudi Arabia, and the UAE in Q3 2025.