CPV Food Binh Phuoc and C.P. Vietnam Corporation win at FMCG Asia Awards 2025

The brands leveraged technology and environmental stewardship to deliver sustainable food solutions.

C.P. Vietnam Corporation and its subsidiary CPV Food Binh Phuoc received distinctions at the FMCG Asia Awards 2025 in the Consumer Good of the Year (Ready-to-eat Meals) - Vietnam and Sustainability Initiative of the Year - Vietnam categories.

The awards recognise the brands’ methodical work in improving food quality and embedding sustainability across every stage of their Feed-Farm-Food model. Each distinction points to disciplined execution rather than scale alone, highlighting a structured approach to production and environmental management.

Transforming ready-to-eat dining with global standards and local taste

In Binh Phuoc Province, CPV Food Binh Phuoc operates one of Southeast Asia’s most advanced poultry processing complexes. The facility, developed through an investment of US$230m, integrates feed production, breeding, farming, slaughtering, and processing into a single closed system.

CPV Food's closed production and business model. Feed-Farm-Food-Retail.

It uses automation, artificial intelligence, and Big Data for production management and quality verification. Every stage is traceable, from hatchery to finished product.

Operations began in 2020. Since then, CPV Food Binh Phuoc has built a strong position in Vietnam’s ready-to-eat segment and developed export lines that comply with the standards of Japan and Europe. The company applies technology alongside culinary expertise to produce meals suited to different markets. The award underscores its contribution to Vietnam’s processed food capability and its alignment with global supply chain expectations.

Driving Vietnam’s green transition from farm to family

C.P. Vietnam Corporation was also recognised for its structured sustainability agenda. Guided by its “From Farm to Family” philosophy and Seven Sustainability Focuses, the company acted on key environmental priorities, including climate adaptation, renewable energy, and biodiversity protection. Its “Journey for a Green Vietnam” reached a verified milestone of 1.2 million trees planted by the end of 2024, part of its wider goal of 1.5 million trees nationwide.

C.P. Vietnam proudly reached the milestone of planting 1 million trees for the community 

Coal use ended in 2021. Since then, solar and biogas have replaced conventional energy sources, supported by water and waste management systems aligned with a circular economy. These measures form part of the company’s pathway to Net-zero emissions by 2050 and contribute measurable results at both operational and community levels.

Together, CPV Food Binh Phuoc and C.P. Vietnam Corporation provide an example of how industrial food production can advance within a framework of accountability and long-term sustainability.

The FMCG Asia Awards, organised by Retail Asia, recognises companies that have made a significant impact on the fast-moving consumer goods industry. It celebrates the excellence of those who consistently deliver exceptional products, drive innovative initiatives, and execute remarkable projects.

The FMCG Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here.  For more information about the awards programme, you may contact Shela Ramos at +65 3158 1386 or [email protected].