KK Group accelerates expansion with Philippine launch of three core brands

This is in partnership with SM Supermalls.

KK Group has launched three of its core retail brands in the Philippines, the next phase of its regional expansion strategy.

The China-based lifestyle and retail conglomerate is introducing KKV, The Colorist, and X11 across SM Supermalls in Metro Manila. The stores will feature a range of lifestyle, beauty, and digital products targeted at younger consumers.

This builds on KKV's strong performance in SM North EDSA. Gateway Mall, and Mall of Asia.

KK Group said the Philippine rollout aligns with its goal of deepening its presence in Southeast Asia, following store openings in Malaysia and Thailand. The company has over 1,000 retail outlets globally across Asia and the Middle East.

The group added that it views the Philippines as a key growth market given its young consumer base and increasing retail spending. It plans to accelerate local store openings in 2026 to strengthen brand visibility and market reach.