Retail Asia Awards 2025 Winner: Lionel Tan and Michael Tong of Singtel

Singtel’s Lionel Tan and Michael Tong share how smart search helps customers discover better and faster buying options.

Its Contextual Search initiative makes the search experience intuitive, predictive, and personalised, earning Singtel the Telecommunications Retailer of the Year - Singapore and E-Commerce Initiative of the Year - Singapore titles at the Retail Asia Awards 2025.

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