Amorepacific launches AI chatbot for personalised beauty advice

It also gives real-time order shipment updates.

Amorepacific has introduced AMORE CHAT, an AI-powered chatbot, on its official online store, Amore Mall.

The service provides quick, personalised beauty advice, product comparisons, and tailored recommendations using generative AI.

AMORE CHAT also summarises product reviews and gives real-time order shipment updates. It uses Amorepacific’s extensive cosmetics data combined with advanced AI to deliver accurate, natural responses that improve with user interaction.

Moreover, an image-based search feature lets customers find and compare products using photos from their mobile devices.