SK Jewellery clinches two major wins at the Retail Asia Awards 2025

With a growing regional footprint and strides in innovation, the brand continues to shape the future of jewellery retail.

SK Jewellery continues to redefine modern jewellery through innovation, inclusivity, and human connection, as it was named Jewellery Retailer of the Year - Singapore at the Retail Asia Awards 2025, recognised for its bold reinvention of what jewellery means and how it is experienced today.

In a landscape shaped by rising material costs, evolving cultural tastes, and digitally empowered consumers, SK Jewellery has remained ahead by staying grounded in one mission: to make meaningful luxury accessible to all. The brand has redefined fine jewellery not as status but as a story, infusing cultural significance, affordability, and design relevance into every touchpoint.

Rather than relying on legacy or prestige alone, SK Jewellery has taken a progressive approach, creating accessible pathways to gold ownership, refreshing traditional formats for the modern customer, and reimagining the role of jewellery in everyday life. Its retail environments reflect this same philosophy: experiential, immersive, and emotionally engaging.

What sets SK Jewellery apart is not just innovation in product or store formats, but a deep investment in people. From frontline teams trained in service leadership to top performers recognised with meaningful incentives, the brand’s culture is rooted in trust, recognition, and shared purpose. Loyalty-building initiatives extend beyond transactions, with curated VIP experiences that create community, belonging, and memory-making.

With over 70 locations across Singapore and Malaysia and a growing repertoire of protected designs, SK Jewellery has proven that transformation in retail is not just about keeping up; it’s about staying connected. To culture. To values. And above all, to people.

In addition, SK Jewellery is also setting new standards in digital agility, omnichannel synergy, and customer-centric innovation.

SK Jewellery has been awarded E-commerce Team of the Year - Singapore in recognition of its transformative approach to digital retail that seamlessly connects platforms, channels, and people to deliver a consistently thoughtful and intuitive customer experience.

More than just a sales engine, SK Jewellery’s e-commerce strategy is guided by a clear vision: to build a digitally intelligent, emotionally resonant, and fully integrated retail ecosystem. Over the past two years, the brand’s digital team has driven a 56% increase in web traffic, doubled online conversions, and expanded its global footprint to over 10 countries, all whilst maintaining strong margins and brand consistency.

What sets this transformation apart is how it bridges the gap between digital and physical retail. Online and in-store touchpoints are designed to work in tandem, creating a smooth, connected journey where customers can engage on their own terms, whether browsing online, visiting a store, or moving fluidly between both.

At the same time, SK’s outreach strategy reflects its dynamic and human-centred approach. By embracing real-time formats such as livestream selling and building communities through brand ambassadors, the brand drives discovery, trust, and engagement in ways that feel personal and relevant.

Behind the scenes, the team applies practical, scalable solutions to stay agile and customer-first, from content systems that speed up execution to tools that personalise experiences across platforms. A centralised customer data platform powers more timely, meaningful communication across digital and retail channels, turning interactions into relationships.

What distinguishes SK Jewellery’s e-commerce journey is not just performance, but purpose. By aligning technology, content, and service around the evolving needs of its customers, SK continues to reimagine what e-commerce can deliver not only as a channel, but as a brand experience.

The Retail Asia Awards spotlights the region’s most forward-thinking brands, those scaling new heights in growth, relevance, and customer impact. SK Jewellery’s double win affirms its position not just as a category leader, but as a force redefining retail in an increasingly connected, experience-driven market.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].