OpenAI upgrades ChatGPT with smarter shopping search, product recommendations

It is available in the GPT-4o model.

OpenAI has announced that it has updated ChatGPT’s web search to offer personalised product recommendations with images, reviews, and direct purchase links.

The upgrade, available in the GPT-4o model, will roll out globally to all users — including Free, Plus, Pro, and those not logged in, said the company via a Reuters report.

Users will receive tailored shopping suggestions in categories like fashion, beauty, electronics, and home goods based on their queries.

OpenAI said the results will not include ads, and it will not earn commissions on purchases. Product suggestions will be based on structured data such as prices, descriptions, and reviews from third-party sources.

Since launching its web browsing feature last year, OpenAI has seen growing adoption, with more than 1 billion web searches conducted in the past week alone, the company said.