Miniso opens two-story flagship store in Causeway Bay, Hong Kong

It features over 20 IP collaborations.

MINISO has opened a new two-story flagship store in Causeway Bay, Hong Kong. 

Located at Shop 13, G/F, Yee on Building, this 300m² store is one of the brand’s largest in the city. The store features over 20 IP collaborations, including a special Stitch-themed design and the launch of a limited 600-piece Stitch Vinyl Plush blind box collection.

The flagship store showcases MINISO’s Super IP strategy, with over 80% of the store's offerings consisting of blind boxes, plush toys, and other IP products. The design includes a giant Stitch figure, a 3-meter Stitch wall, and a play area on the first floor.

The Causeway Bay flagship marks MINISO's first two-story store in Hong Kong. The opening follows the success of a previous IP-themed pop-up store in Mongkok Langham Place last October, which set new sales records for co-branded products.

Currently, MINISO operates stores across Hong Kong Island, Kowloon, and the New Territories, with locations including Sheung Wan’s Infinitus Plaza, Tsim Sha Tsui’s ISquare, and Mong Kok’s Nathan Centre.