Shein increases use of deadstock fabric by 40% in 2024

The initiative is part of SHEIN’s evoluSHEIN roadmap.

Shein has expanded its use of deadstock materials, incorporating over 28,000 metres of surplus fabric into its collections in 2024, a 40% increase from the 19,000 metres used in 2023.

The move has saved 200,000 cubic metres of water, over 4,000 kilograms of chemicals, and 42 metric tons of CO2e emissions, according to data from Aloqia (formerly Queen of Raw), a circular economy platform supported by MIT Solve.

“By integrating more existing fabrics into our supply chain, we are adopting practical and scalable solutions that aim to minimise waste,” said Mustan Lalani, SHEIN’s Global Head of Sustainability. “This approach enables us to deliver quality and innovation to our customers, whilst continuing to build a more circular and resource-efficient fashion ecosystem.”

Since 2022, Shein has sourced over 47,900 metres of deadstock fabric through Aloqia, leading to estimated savings of 357,600 cubic metres of water, 7,400 kilograms of chemicals, and 70 metric tons of CO2e emissions.

Shein also launched the evoluSHEIN x Anitta collection in 2024, featuring designs from eight independent designers using deadstock and Regracell®, a fiber made from recycled textile waste.

In 2023, the Shein X Rescued collection included designs made entirely from deadstock fabric.

The initiative is part of Shein's evoluSHEIN roadmap, focused on integrating sustainable materials and reducing environmental impact.