1 in 2 APAC retailers to adopt GenAI for product content by 2027

By 2026, 90% of retail solutions will incorporate AI.

Half of Asia Pacific (excluding Japan) retailers will use generative AI (GenAI) for content creation and delivery by 2027, cutting content management costs by 30% and boosting conversion rates, according to IDC’s latest retail predictions.

The report said that retailers are investing in AI to improve efficiency, personalisation, and business growth, with a strong focus on data accuracy, seamless integration, and brand consistency.

AI-driven content is becoming a competitive advantage, enhancing digital engagement and streamlining operations.

By 2026, 90% of retail solutions will incorporate AI, with over 30% adopting modular, interchangeable AI models that allow retailers to upgrade systems without deep integration.

Additionally, AI-driven loyalty programs will become more widespread, with half of retailers expected to implement them by 2027, improving personalised offers by 40% and increasing customer retention by up to 25%.

Workforce automation is also growing, with 40% of retailers projected to cut labor costs by 2% through AI-powered efficiency measures by 2026.