Timex Group partners with Aston Martin for luxury watch, jewellery collections

It will design, produce, and distribute for Aston Martin and its Formula One® team brands.

Timex Group has announced a partnership with British luxury carmaker Aston Martin at its Global Summit in Abu Dhabi.

Under the deal, Timex Group will design, produce, and distribute watch and jewellery collections under the Aston Martin and Aston Martin Aramco Formula One® Team brands. The products will feature signature elements like Aston Martin's iconic wings and Racing Green color.

"Aston Martin's presence in Formula One® has grown its fan base in a truly cross-sectional way, and we look forward to introducing our collections to this diverse audience,” said said Tobias Reiss-Schmidt, CEO of Timex Group.

“We sought a partner who could expand our presence in the watch and jewelry space especially for our fans around the world while sharing our core values,” added Stefano Saporetti, director of Brand Diversification at Aston Martin.

The first collections will launch in Fall 2025 through Aston Martin and Timex Group's channels and select retailers worldwide.