, Hong Kong
595 views
Photo by Pixabay via Pexels

Retail, consumer brands to boost AI investments by 52% in 2025

Companies plan to allocate an average of 3.32% of their revenue to AI this year.

Spending on artificial intelligence (AI) in retail and consumer products is set to increase by 52% outside traditional IT budgets in the next year, according to a global study from the IBM Institute for Business Value.

The report said that companies plan to allocate an average of 3.32% of their revenue to AI by 2025, which translates to $33.2 million annually for a $1b business. This investment is expanding beyond IT functions into areas like customer service, supply chain operations, talent acquisition, and marketing.

The study showed that 81% of executives and 96% of their teams are already using AI to a moderate or significant extent. As part of their future plans, executives expect to increase AI usage by 82% in areas such as integrated business planning by 2025.

Additionally, 31% of employees will need to acquire new AI-related skills within the next year, rising to 45% within three years. AI applications in customer service, particularly for personalised responses, are expected to grow by 236% over the next 12 months, with 55% of these advancements relying on human-AI collaboration.

Investment in AI ecosystem platforms is also anticipated to grow, with companies projecting an increase from 52% today to 89% within three years. These platforms, which enable the exchange of data and AI models, are central to accelerating innovation and driving operational efficiencies. However, the report also highlights a critical gap in AI governance, with fewer than 25% of executives having fully implemented risk management tools for challenges such as bias, transparency, and security.

"AI is no longer just a tool; it's a strategic imperative," said Dee Waddell, global industry leader, Consumer, Travel & Transportation Industries at IBM. "Retail and consumer product companies are at a tipping point where embedding AI across their operations can help define not just productivity gains, but the future of brand relevance, engagement and trust."
 

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Foodpanda mengotomatisasi ‘dark stores’ di Singapura untuk mempercepat pengiriman

Gudang 24/7-nya memastikan pemenuhan pesanan sepanjang waktu.

Peritel Singapura masuk pasar Thailand dan Malaysia melalui Shopee dan Lazada

Menjual di platform-platform ini jauh lebih murah dibandingkan membuka toko fisik.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Rakuten menggunakan robot otonom untuk meningkatkan pengiriman tahap akhir

Mereka dapat melakukan pengiriman pada malam hari dan saat cuaca buruk berkat sensor LiDAR.

Erajaya Digital membuka toko elektronik terbesarnya

Cabang ini merupakan toko konsep ke-80 dari sekitar seribu cabang yang tersebar di seluruh Indonesia.

Pasar perawatan hewan peliharaan melejit di Singapura

Mereka menghabiskan uang untuk pelajaran renang, yoga hewan, pilates, dan lainnya.

Jaringan makanan cepat saji asal Cina membidik listing di Hong Kong

Mereka menggunakan kota ini sebagai tempat uji coba untuk ekspansi lebih lanjut ke luar negeri.