APAC parents prioritise quality in baby care amidst economic slowdown

37% believe high-quality ingredients offer good value for money.

Amidst slowing economic growth and financial concerns in the Asia-Pacific (APAC) region, parents continue to prioritise quality when purchasing baby care products, according to GlobalData.

About 37% of respondents believe high-quality ingredients offer good value for money, a recent  GlobalData survey showed.

Whilst 55% of consumers in APAC are worried about their personal finances, 44% are turning to cheaper brands, and 35% are shopping at more affordable outlets. Despite these shifts, parents are unwilling to compromise on the quality of baby care products.

Deepak Nautiyal, consumer and retail commercial director for APAC and ME, explained that whilst economic challenges persist, parents remain determined to ensure the best for their children. However, they are also seeking affordable options.

“Quality of product tops the priority list for parents whilst purchasing baby care products. However, products that are competitively priced will attract more consumers,” said Mohammed Masiuddin Shajie, lead consumer analyst at GlobalData.

The survey found that 19% of parents are opting for cheaper brands, and 14% are choosing lower-cost alternatives within the same brand.