, Southeast Asia
213 views
Photo by Kaboompics.com via Pexels

How social media Is redefining skincare choices in Southeast Asia

Platforms like Instagram, TikTok, and YouTube are now key sources for skincare information and reviews.

Social media is reshaping the skincare market in Southeast Asia, driving consumer behaviour shifts, sparking brand innovation, and intensifying competition, according to GlobalData.

Platforms like Instagram, TikTok, and YouTube have become primary sources for skincare information and product reviews, giving consumers greater choice and insight.

Shravani Mali, consumer analyst at GlobalData, pointed out that brands are actively using influencers and dermatologists to showcase product authenticity and connect directly with audiences.

“Social media serves as a vital channel for keeping consumers updated on exclusive promotions and newly launched products,” she said. “Encouraging customer interaction through social media, such as soliciting feedback or conducting polls, can make customers feel involved and valued.”

“Social media offers consumers instant access to information and opinions, enabling them to make better-informed decisions,” Mali said. “Brands are responding by working closely with influencers and experts, whose reviews and tutorials build credibility and engagement.”

Beyond reviews, social media keeps consumers up-to-date on new products and special promotions. Interactive elements like polls and feedback also make customers feel more connected to brands.

The impact of social media goes further, said Deepak Nautiyal, consumer and retail commercial director for APAC and the Middle East at GlobalData. He noted that social media is driving new brands into the market and pushing established brands to innovate.

“The ease of market entry through social media has intensified competition, compelling brands to differentiate themselves through unique selling propositions and digital-first strategies,” he said.

Nautiyal said influencers are key to this strategy, frequently endorsing products on their channels and helping brands boost visibility. Consumers often discover new products directly through social media posts, reviews, and influencer content.

“As consumers seek information through digital platforms, it is imperative for brands to adjust their marketing strategies,” he said. “Educational content, including videos and infographics, can help consumers make informed choices.”

“By understanding and leveraging the unique demographic trends, technological adoption rates, and cultural nuances, skincare brands can harness the power of social media to achieve growth and success in this vibrant market,” Nautiyal added.
 

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.