, APAC
111 views
Photo by Robert Anasch via Unsplash

Mars to acquire Kellanova for $35.9b

The acquisition will enhance Mars' existing portfolio.

Mars Incorporated has agreed to acquire Kellanova for $83.50 per share in a cash.

The deal, valued at $35.9 billion including assumed net leverage, represents a premium of approximately 44% over Kellanova’s unaffected 30-day volume-weighted average price and a 33% premium over its unaffected 52-week high as of 2 August. The transaction equates to an acquisition multiple of 16.4 times Kellanova’s last twelve months adjusted EBITDA as of 29 June 29.

Kellanova, known for its iconic snacking brands such as Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, NutriGrain, also boasts a robust portfolio of food brands including Kellogg’s (international), Eggo, and MorningStar Farms. With over 100 years of history, Kellanova generated net sales exceeding $13b in 2023 and operates in 180 markets with approximately 23,000 employees.

The acquisition will enhance Mars' existing portfolio, which includes billion-dollar brands like SNICKERS, M&M’S, TWIX, and DOVE. Mars, with over 150,000 employees across its petcare, snacking, and food divisions, reported net sales of more than $50b in 2023.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.