, APAC
114 views
Photo by MART PRODUCTION via Pexels

6 in 10 brand manufacturers invest in retail media networks

Nearly 70% highlighted enhanced consumer targeting as a major benefit.

About 61% of brand manufacturers have invested in retail media networks, according to Euromonitor’s Voice of the Industry: Retail Survey 2023.

“Retail media networks help merchants monetise their large audiences,” the report said.

Almost 70% highlighted enhanced consumer targeting as a major benefit.

These networks allow retailers to sell advertising space to brands across various digital platforms like like websites, mobile apps or signage in brick-and-mortar stores,

“Brands can get in front of individual shoppers at crucial points in their purchase journey like when they’re browsing or comparing products,” it added.

Despite the growing adoption of these networks, about one-third of respondents reported investing in only one or two networks, and fewer than 10% are engaged with six or more.

“Brands should consider investing in the right retail media networks to capitalise on the ability to reach consumers at moments that matter,” the report stated.

About 43% of retail professionals are exploring alternative business approaches in recent years.

The shift is moving beyond merely selling merchandise to incorporating value-added services. Retailers are now considering expanding into media networks and broader ecosystems, leveraging their audience reach and data. 

“As technology blurs industry lines, these pivots present retailers with a chance to go on the offensive and enter new service categories that drive revenue while reinforcing their retail business line at the same time,” it noted.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.