, APAC
293 views
Sean Jeong- General Manager for West Asia, Mars Wrigley (Press photo)

Mars Wrigley appoints Sean Jeong as general manager of West Asia

He will oversee key West Asian markets such as Malaysia, Thailand, Singapore, and Indonesia.

Mars Wrigley, a division of Mars Incorporated and a leader in treats and snacks, has appointed Sean Jeong as the new general manager for West Asia. He takes over from Ursula Irwin, who is returning to New Zealand for personal reasons.

Jeong will oversee key markets in West Asia including Malaysia, Thailand, Singapore, and Indonesia in his new role, focusing on driving growth and innovation in the snacking sector. 

“I am excited for the opportunity to lead this dynamic region and to partner with an energised team that lives our purpose in inspiring moments of everyday happiness,” he said. 

“I truly look forward to growing the business together with our associates and partners as we continue our legacy to bring our iconic and culturally relevant brands to consumers, and make a positive impact to communities,” he added.

Jeong has been with Mars since 2016 as the chief financial officer for Mars Korea. His career also includes nine years at Procter & Gamble across Singapore, Japan, and Korea before joining Mars. In 2017, he led the integration of Mars Wrigley and later became General Manager of Mars Korea, achieving significant market share gains in chocolate and mint categories.

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

‘Shoppertainment’ TikTok mendorong kesuksesan mega sale

Video di platform ini digunakan tidak hanya untuk hiburan, tetapi juga untuk mendorong e-commerce.

Mars Wrigley bertaruh akan booming cokelat di Asia

Perusahaan AS ini memperkirakan kelas menengah yang tumbuh di kawasan ini akan mengonsumsi lebih banyak M&M’s dan Snickers.

Food Innovators menghadirkan restoran bertema ‘Anime’ di Singapura

CEO Kubota Yasuaki berharap Singapura menjadi gerbang menuju negara-negara Asia lainnya.

Brand didorong untuk lebih transparan dalam perawatan kecantikan

Konsumen semakin cermat dan mudah mengenali klaim bahan yang palsu.

Starbucks Korea membuka gerai berteknologi tinggi di Seoul

Gerai khusus reserve pertama ini menampilkan instalasi seni AR dan Mixology Bar.

Decathlon semakin dekat dengan konsumen hybrid Singapura melalui layanan pengambilan pesanan

Peritel perlengkapan olahraga terbesar di dunia kini memungkinkan shopper mengambil pesanan daring mereka sambil bepergian.