, Thailand
347 views
Photo by Alex Kinkate on Pexels

Around 1 in 2 Thai consumers likely to switch beauty brands

Gen Zs want brands with positive messages, whilst Gen Xers look for cosmetic products offering skincare benefits.

Nearly half of Thai consumers tend to shift to new beauty brands, presenting an opportunity for brands to adopt engagement strategies to cater to the needs of consumers who lack loyalty to brands.

In a report, Mintel said that 34% of Gen Z consumers want brands that communicate positive messages as they prioritise empowerment and confidence in the makeup they wear.

On the other hand, trendy cosmetic products on social media appeal to 35% of millennials. Their engagement with such products comes in the form of beauty content, product reviews and participating in online beauty communities.

Chayapat Ratchatawipasanan, Principal Beauty & Personal Care Analyst, Mintel Reports Thailand, said brands that aim to target this demographic and establish their loyalty should focus on fostering online communities and “celebrating influencer autonomy.

Meanwhile, for Gen Xers, 67% still enjoy watching beauty content but their interest in makeup is declining. Almost half of them want colour cosmetics that offer skincare benefits.

“The colour cosmetics sector is exceptionally dynamic, with trends evolving rapidly in parallel with fashion and lifestyle shifts,” Ratchatawipasanan said.

“Consequently, brand loyalty in the colour cosmetics realm is limited: consumers eagerly adopt trends and readily embrace popular products and brands currently making waves, often led by social media,” the analyst added.

Follow the link for more news on

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.