SHEIN launches Korean website

This affirms the group’s commitment to catering to the Korean market.

Global online fashion and lifestyle retailer, SHEIN has announced the launch of its dedicated Korean website, https://kr.shein.com/.

Based in Singapore, SHEIN offers a wide range of affordable products, adhering to its mission of making fashion accessible to everyone.

The retailer is renowned for its industry-leading on-demand production model, which significantly reduces production waste and excess inventory, resulting in cost savings that are passed directly to customers.

“We put our customers at the heart of everything we do as a business, ensuring that we consistently deliver on customer demand,” said Bonnie Liu, head of marketing for SHEIN Korea. 

“Korea leads the world with its fashion style, entertainment and culture. SHEIN will continue to offer our Korean customers value-for-money, quality products to meet their fashion and lifestyle needs,” she added.

Moreover, the group also announced that Kim You-Jung, known for her roles in the SBS drama 'My Demon' and the Netflix series 'Dak Gangjeong', became the first South Korean celebrity to become ambassador for SHEIN's sub-brand, DAZY.