, Singapore
Photo by Swapnil Bapat via Unsplash

8 in 10 Singapore consumers willing to invest time in ID verification


Preferred methods for identity verification include submitting a picture of their ID and a live selfie when creating new online accounts.

More than 80% of consumers in Singapore are willing to allocate additional time for identity verification in exchange for improved security measures, according to Jumio 2024 Online Identity Study.

The survey, encompassing 8,077 consumers evenly distributed across the United Kingdom, United States, Singapore, and Mexico, said this spans various sectors, including financial services (85%), the sharing economy (85%), healthcare (85%), government (84%), travel and hospitality (84%), retail and e-commerce (83%), social media (82%), and telecoms (82%).

The preferred methods for identity verification when creating new online accounts involve taking a picture of their ID and a live selfie, with 21% of respondents selecting this option as the most accurate, closely followed by creating a secure password at 19%.

Despite concerns about deepfake technology, 60% of consumers globally believe they could detect a deepfake, with the number rising to 77% in Singapore. Only 7% of Singaporean respondents claimed they have never encountered a deepfake video, audio, or image before.

Moreover, 60% of consumers advocate for stricter regulations on AI. Singaporeans exhibit greater trust in their government's capacity to regulate AI compared to respondents from the UK, the US, and Mexico.

ALSO READ: Around 7 in 10 Gen Zs in Southeast Asia prefer e-commerce 

Additionally, Singapore is the top country to report knowing a victim of fraud (51%).

“As we navigate the complexities introduced by generative AI, the role of sophisticated security systems becomes crucial,” said Philipp Pointner, Jumio’s chief of digital identity. 

He said incorporating multimodal, biometric-based verification systems is crucial amidst the increasing threat of deepfakes and cyber deception.

“These technologies are key to ensuring that businesses can protect their platforms and their customers from emerging online threats, and are significantly stronger than passwords and other traditional, outdated methods of identification and authentication,” said Pointner.

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Foodpanda mengotomatisasi ‘dark stores’ di Singapura untuk mempercepat pengiriman

Gudang 24/7-nya memastikan pemenuhan pesanan sepanjang waktu.

Peritel Singapura masuk pasar Thailand dan Malaysia melalui Shopee dan Lazada

Menjual di platform-platform ini jauh lebih murah dibandingkan membuka toko fisik.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Rakuten menggunakan robot otonom untuk meningkatkan pengiriman tahap akhir

Mereka dapat melakukan pengiriman pada malam hari dan saat cuaca buruk berkat sensor LiDAR.

Erajaya Digital membuka toko elektronik terbesarnya

Cabang ini merupakan toko konsep ke-80 dari sekitar seribu cabang yang tersebar di seluruh Indonesia.

Pasar perawatan hewan peliharaan melejit di Singapura

Mereka menghabiskan uang untuk pelajaran renang, yoga hewan, pilates, dan lainnya.

Jaringan makanan cepat saji asal Cina membidik listing di Hong Kong

Mereka menggunakan kota ini sebagai tempat uji coba untuk ekspansi lebih lanjut ke luar negeri.