, APAC
355 views
Photo by Kindel Media via Pexels

Around 7 in 10 Gen Zs in Southeast Asia prefer e-commerce 

56% of social commerce platform visitors shifted to e-commerce to complete their purchases.

The majority of Gen Z shoppers in Southeast Asia consider e-commerce platforms as their primary shopping destination, according toShopee’s latest report.

The survey, conducted by Kantar's Profiles division with over 2,400 respondents, found that 73% of Gen Z individuals prefer making their purchases on e-commerce platforms even after exploring alternative channels for research.

Additionally, 56% of those initially engaging with social commerce platforms for research prefer transitioning to e-commerce platforms to complete their transactions. Key factors driving this preference include product variety (79%), quality (77%), and convenient payment methods (59%).

The survey also showed that one in three Gen Z shoppers spends at least five days researching their purchases as they prioritize seamless return processes and next-day delivery. 

To address these preferences, Shopee is introducing Next Day and Instant Delivery in select markets, alongside expanding its return policy to allow Change of Mind for more products. This expanded policy will start in Singapore on 28 March.

ALSO READ: ‘Buy online, pick up anywhere’ gains traction from retailers, consumers

Moreover, the survey also revealed that eight out of 10 respondents actively seek entertainment while navigating their shopping journey.  

To meet this demand, Shopee is launching Shopee Video, allowing users to follow and watch their favourite creators. Initially available in Indonesia, Vietnam, Thailand, and the Philippines, Shopee Video is set to launch in Malaysia in the coming months.

“Gen Zs in Southeast Asia highly value using e-commerce platforms for product research and purchases, emphasising their need for a smooth, reliable, and integrated shopping experience,” said Ian Ho, vice president of Shopee.

“From enhancing service levels to providing new types of shopping entertainment content, our latest initiatives draw on shoppers' feedback,” he added.
 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Philippine malls lure shoppers with complete holiday experience
Customers are expected to visit after office hours and stay late into the evenings.
Stores
Vietnamese consumers increase spending activities
Inbound tourist spending on luxury retail in Vietnam has grown by 168% since 2019.
Technology
Multifunctional cosmetics demand boosts sunscreen use in APAC
It is driven by younger generations, who are more attuned to the risks of sun exposure

Exclusives

Philippine malls lure shoppers with complete holiday experience
Customers are expected to visit after office hours and stay late into the evenings.
Stores
Samsonite harnesses data to boost sales
The US luggage maker is boosting its online channel to drive revenue across Southeast Asia.
Hyper-personalised shopping rules in Southeast Asia
Data and analytics allow brands to optimise customer experience both online and in-store.