, APAC
396 views
Photo by Siddhesh Mangela via Pexels

Hybrid stores reshape airport retail landscape

About 76% of the airports surveyed view hybrid concepts as a long-term trend.

Hybrid stores, blending retail and food and beverage, are rapidly gaining traction in airports worldwide, according to Lagardère Travel Retail’s Travel Experience Voices series.

The survey showed that 76% of the airports surveyed view hybrid concepts as a long-term trend, with 24% noting a surge in popularity due to their ability to enhance the customer experience. 

“Hybrid concepts stand at the crossroads of innovation, blending digital with physical, global with local, and retail with F&B,” said Dag Rasmussen, Lagardère Travel Retail chairman and CEO.

“These dynamic spaces redefine the travel experience, offering travellers a seamless integration of convenience, entertainment and engagement,” he added.

The survey, conducted between January and March 2024, collected responses from 58 airports and 150 brands in 27 countries.

Airports and brands prioritise efficient store layout as the top feature in hybrid stores, followed by a diversified offer, omnichannel integration, content design, communication elements, and unified services.

ALSO READ: AI-powered personalisation paints the future of retail

Meanwhile, space optimisation emerged as a primary concern for airports, with 20% citing it as a major challenge when developing retail masterplans that encompass multiple activities. Other challenges include offer mix (15%) and maximising revenues (14%).

In line with growing environmental consciousness, airports and brands now also prioritise environmental impact as a key criterion for defining responsible retail offerings. In fact, airports rank 4.4/5 the importance they place on actively collaborating with brands and operators to progress along the decarbonisation journey.

Moreover, data sharing is also seen as a way to improve performance. However, airports and brands struggle with implementation due to challenges like GDPR and compliance regulations.

The survey showed that only 47% use generative AI for data analysis and just 56% are open to data partnerships for better consumer insights.

“Through collaboration, innovation and a shared commitment to sustainability, we move forward with optimism, shaping a travel retail industry that is more connected, vibrant, and sustainable than ever before,” the group said.
 

Follow the link for more news on

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Mal-mal di Filipina menarik pengunjung dengan pengalaman liburan yang lengkap

Pengunjung diperkirakan akan datang setelah jam kantor hingga larut malam.

Urban Revivo membuka cabang terbesar di Bangkok

Peritel fast fashion asal Cina ini membuka toko seluas 3.

Samsonite memanfaatkan data untuk tingkatkan penjualan

Produsen koper asal AS ini meningkatkan saluran daring untuk mendorong pendapatan di Asia Tenggara.

Belanja hyper-personalisasi jadi tren utama di Asia Tenggara

Data dan analitik memungkinkan brand mengoptimalkan pengalaman shopper baik secara daring maupun di toko fisik.

SSI Group meningkatkan investasi dalam ritel terpadu

Perusahaan yang menaungi brand-brand seperti Hermes dan Cartier ini sedang menyempurnakan omnichannelnya.

Peritel Asia-Pasifik manfaatkan subscriber untuk dorong pertumbuhan

Subscription menjadi sumber pendapatan yang stabil selama masa penurunan ekonomi.