222 views
Photo by Michelle Leman via Pexels

Half of Asian consumers prioritise inner beauty in F&B choices

43% of Asian consumers are highly inclined to buy products endorsed by social media influencers.

Fifty percent of Asian consumers are highly concerned about how their diet impacts their appearance, driving them to seek healthy food and drink options to enhance inner beauty.

According to GlobalData, this heightened concern is creating innovation opportunities in the industry.

Meenakshi Haran, consumer lead analyst at GlobalData, underscored the influence of social media and celebrities on consumer behavior. 

About 43% of Asian consumers are highly likely to purchase products endorsed by social media influencers, as per GlobalData's recent survey.

“The desire to maintain or enhance appearances is a primary driver behind the “beauty from within” trend that seeks to improve appearance from the inside-out and is evident across a wide demographic, resulting in industry players catering to all genders and age groups,” she said.

Haran added that the prominence of social media is encouraging consumers to embrace trending ingredients like superfoods designed to enhance appearances from within.

Tim Hill, key account director for Southeast Asia at GlobalData, also noted the growing acceptance of beauty-enhancing ingredients in food and beverages.

ALSO READ: Gen Z's complex consumer behavior challenges businesses: Euromonitor

“As many as 58% of Asian respondents admit to having positive health perceptions of collagen and botanical extracts,” he said.

Hill said this trend is exemplified by major beauty brands like Shiseido, which recently launched its inner beauty brand, Shiseido Beauty Wellness, offering products aimed at nurturing both outer and inner beauty.

“The business of appearance is significant in Asia-Pacific, with the region being the largest global market for cosmetics and toiletries, suggesting the scope of expansion for products that improve external appearances alone,” he noted.

Hill also pointed out the vast market potential in the Asia-Pacific region, urging brands to innovate in line with consumer preferences for inner and outer beauty alignment.

Follow the link for more news on

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.