Sephora to exit South Korean market in May

It will gradually end its online, mobile app, and offline operations.

LVMH-owned beauty retailer Sephora has announced plans to exit the South Korean market.

In an Instagram post, Sephora Korea said it will gradually terminate its online mall, mobile app store, and offline operations starting 6 May 2024.

“It is with a heavy heart that Sephora has decided to close its operations in Korea,” the group said.

Sephora currently runs around 1,900 stores spread across 29 countries globally. In the Asia Pacific region alone, its presence is growing with over 200 stores in countries such as Australia, China, Singapore, Malaysia, Thailand, Indonesia, and India.