Flipkart launches own UPI handle for digital payments

Flipkart UPI will be available to more than 500 million customers.

Indian e-commerce company Flipkart has launched its own unified payments interface (UPI) handle – labelled Flipkart UPI – as a digital payment offering for all customers, including over 500 million Flipkart customers.

Through the new feature, users can set up their own UPI handles for online and offline transactions inside and outside the Flipkart platform.

Flipkart UPI can allow customers to purchase any product or service, including e-commerce transactions, scan-and-pay to UPI ID, and recharges and bill payments.

Loyalty features such as Supercoins, Cashbacks, Milestone benefits, and brand vouchers will be made available after the UPI launch, bringing seamless convenience for customers finding UPIs as their preferred payment option.

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“Recognising the dynamic digital landscape, the launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us. Furthermore, Flipkart UPI underscores our dedication to shaping a digitally-empowered society and reaffirms our role as a leading catalyst in India's digital evolution,” Dheeraj Aneja, Senior Vice President - Fintech and Payments Group at Flipkart, said.

In 2023, UPI processed over 117 billion transactions, all valuing $2.21t (INR182.84t) in the Indian market.