Hong Kong’s LOJEL introduces new Cubo Refresh collection for sustainable push

Cubo Refresh is made of 50% recycled materials.

Hong Kong-based carry essential brand LOJEL has introduced its brand-new entry for the Cubo collection – Cubo Refresh – as a push for newer sustainability-enhanced items.

The Cubo Refresh collection is produced with 50% recycled material, making it one of the first sustainable specialties in LOJEL's expansive luggage offerings.

With the success of Cubo collection from global users, the new Cubo Refresh collection helps achieve excellence in essential categories, like durability, functionality, aesthetics, user experience, design for repair, and sustainability.

ALSO READ: Need for retailers to adopt sustainability is ‘very urgent’

In addition to their new collection, LOJEL is also opening new stores around Hong Kong as part of its sustainable goals. One of them, with an expected opening in December, is located at YOHO MALL, featuring a minimalist aesthetic and offering new sustainable-enhanced items, from backpacks to crossbody bags.

Currently, LOJEL is aiming to succeed 3 major sustainable goals: climate neutrality, the use of recycled or sustainable materials, and B-corp certifications. Cubo Refresh itself uses fewer virgin materials, with packaging being plastic-free and produced from FSC-approved recycled paper.

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