, APAC
Photo by Alan Carrillo from Unsplash

Non-alcoholic beverages gain $83m from sports sponsorships

Rugby is the most lucrative market with $14.88m in revenue.

Non-alcoholic beverage brands have incurred $83.1m in revenue from sports sponsorships in APAC for 2023, data from GlobalData showed.

A total 179 non-alcoholic beverages within the region have signed up sports sponsorships, with the rugby league becoming the most profitable market with $14.88m revenue and accounting for 17.9% annually. Australian football is the second with $11.55m revenue yearly.

With sponsorships serving to spread awareness and exposure for different sports around the region, brands are also able to leverage their presence and seize the glowing market in sports.

“As rugby league and Australian football are the most popular sports within the APAC region, it makes sense for non-alcoholic beverage brands to invest in these sports to take advantage of the regional exposure it brings, especially for localised brands,” Joe Pacinella, sport analyst of GlobalData, stated.

ALSO READ: Around 9 in 10 APAC consumers to stop, reconsider buying from brands that do not prioritise sustainability

Currently, the National Rugby League has signed a deal with the beverage brand Asahi, the largest single APAC deal within the market, more than FIBA’s $5m annual deal with China-based energy drink brand T Power. Asahi Lifestyle Beverages is the largest spender within APAc, with $15.97m in annual expenses and 22 deals, most in Australia.

Amongst the largest spenders are two US-based brands, one each from Australia, China and The Netherlands. However, APAC-based brands had spent $47.12m yearly in the sector, exceeding half the total for non-alcoholic beverages.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Toys ‘R’ Us Asia mengandalkan ‘Kidult’ untuk mendorong penjualan mainan

Remaja dan orang dewasa berusia 12 tahun ke atas semakin banyak membeli brand mainan ikonik dari era 80-an dan 90-an.

MINISO membuka toko terbesar di dunia di Jakarta

Peritel asal Cina, MINISO, menargetkan ekspansi hingga 1.

PUMA bidik konsumen muda tech-savvy di TikTok

Produsen pakaian olahraga terbesar ketiga di dunia ini memanfaatkan influencer lokal untuk terhubung dengan pasarnya.

Mengapa e-commerce perlu beralih ke prioritas yang customer-centric

Pengalaman shopper yang terintegrasi di platform fisik dan digital sangatlah penting.

Bagaimana peritel dapat sukses menjangkau pasar Gen Z yang terus berkembang

Secara global, Gen Z diperkirakan akan memiliki total pengeluaran konsumen sebesar $12 triliun pada 2030.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Bagaimana L’Oréal memanfaatkan teknologi digital untuk menjadi ‘beauty life companion’

Menggabungkan data, kreativitas, dan teknologi mutakhir untuk membentuk ulang pengalaman konsumen.

Ayala Malls mengambil langkah berani ke arah redevelopment berteknologi tinggi

Inti dari transformasi ini adalah experiental store yang menggabungkan belanja dengan inovasi teknologi terbaru.